Verified Evidence: resolved · Fact Lock: locked · QA: pass
Apple has announced a special event branded “Pro and tell,” scheduled for October 28, 2026, at 10:00 a.m. Pacific Time. The company has not confirmed the products it will unveil.

The announcement establishes the date and branding of the event but does not disclose a product lineup. According to The Hindu, the announcement was shared by Apple senior vice president of Worldwide Marketing Greg “Joz” Joswiak.

CNET reports that new Macs and iPads could be shown at the event. Tom’s Guide similarly reports that a new MacBook Pro is expected to be among the devices, but those possibilities have not been confirmed by Apple in the supplied material.

Tom’s Guide reports that the event will take place in Los Angeles. The available source material does not identify a more specific venue within the city.

The confirmed development is therefore the event itself: Apple’s “Pro and tell” presentation is set for October 28 at 10:00 a.m. PT, while the available reporting leaves the hardware announcements open.

SOURCES

  1. CNETApple Sends Invites Out for ‘Pro and Tell’ Special Event on Oct. 28
  2. Tom's Guide'Pro and Tell': We just got Apple's Oct. 28 event invite — here's what to expect
  3. 9to5MacApple announces special event for October 28: ‘Pro and tell’
  4. The HinduApple announces ‘pro and tell’ event next week