The digital campaign is emerging as a central feature of the contest. Tagesschau reports that social networks and influencers could be decisive, noting Bolsonaro’s backing from what it describes as the country’s most successful influencer. The report also says the political left has improved its digital campaigning.
Handelsblatt presents the runoff as a directional choice for the Amazon rainforest and its natural resources. EL PAÍS, in an opinion analysis, describes the election between Lula and Bolsonaro as decisive for Brazil’s institutional and democratic future.
The available reporting therefore places digital political mobilisation alongside broader questions about Brazil’s environmental and democratic direction, while the actual effect of influencers on the result remains unresolved in the supplied evidence.